The Customer:
Third-party logistics providers (3PLs) depend on speed, accuracy, and visibility to compete. For one of our customers, a provider serving regional grocery chains with locations across Michigan, Ohio, Illinois, Indiana, Kentucky, and Wisconsin, these requirements are amplified by strict freshness mandates. To maintain shelf-life integrity, they require "progressive expiration" logic: a mandate that no shipment to a specific store can have an expiration date sooner than the previous delivery of that same item. When applied correctly, this logic helped ease the burden of nearly 70,000 employees across 270+ stores.



